CLICK FOR PDF VERSION –> Made in USA Reports Sep 2013
Made in USA Reports: Vol. 25, No. 9
A Publication of the Made in the USA Foundation
MOMENTUM IS SHIFTING
BACK TO THE UNITED STATES
After four decades of jobs losses to China, Mexico, India and other Third World
nations, the United States is starting to bring jobs back. The Boston Consulting Group,
in a series of studies, has found a profound shift from China to the United States:
The economic impact would be significant. Production of 10
to 30 percent of the goods that the U.S. now imports from
China in those seven groups could shift back to the U.S.
before the end of the decade, adding $20 billion to $55 billion
in output annually to the domestic economy. We estimate
that the relocation of manufacturing from China, combined
with increased exports due to improved U.S. competitiveness
compared with Western Europe and other major developed
markets, will directly and indirectly create 2 million to 3
million jobs in the U.S., reduce unemployment by 1.5 to 2
percentage points, and lower the nonoil-related merchandise
deficit by 25 to 35 percent. In fact, given the many changes
sweeping the global economy, we believe our estimates are
Walmart is working with the Made in the USA Foundation to source more American
products. Walmart has committed to increasing purchases from U.S. manufacturers
by a whopping $50 billion over the next ten years. If you want to sell your product to
Walmart contact the Foundation for more information.
Million Jobs Project
The Million Jobs Project proclaims, “It’s a mathematical fact. If we all buy just 5% more US
made products we will create a MILLION new jobs. AND if each person that sees this video
shares it with at least two friends it will only take a month for every person in America to see
this. Crazy, but true. Seems like if we all knew the solution to unemployment was so simple
we’d fix it. So let’s spread the news.”
Alex Bogusky, the ad agency legend who just 10 months ago chastised Coca-Cola with a
polar bear-mocking video that went viral, is at it again — this time creating a video that urges
folks to buy American-made stuff. The Made in the USA Foundation is a sponsor of the
Million Jobs Project.
“The pledge is really a pinky-swear, not some legal document,” says Bogusky, 50, who,
shortly after being named the ad industry’s creative director of the decade by Adweek
magazine, walked away from the ad business three years ago to become a full-time
consumer and “Buy American” advocate.
If the made-in-America pledge video goes viral, Bogusky expects it to be viewed by up to 10
million Americans — five times the number that saw his satiric video last year for the Center
for Science in the Public Interest, which showed animated polar bears suffering an array of
ailments after drinking sugar-laden soft drinks.
The way Bogusky figures it, the act of buying American helps save U.S. jobs, the
environment — and foreign workers from exploitation.
“There’s hippie value now to Made in America,” he says. “Red, white and blue are the new
The video prods people to more closely examine products for the “Made in USA” label.
“Sometimes, even if you think a brand is American, even if there’s an American flag on the
package, it might not be made here,” Bogusky advises in the video. “You have to pay
Last Call for Holiday Gift Guide
We are expanding the All American Holiday Gift Guide. If you have any products that you
want to promote in the Gift Guide, please send them to Chairman@MadeUSAFdn.org by
October 1st. The All American Holiday Gift Guide includes holiday cards, ornaments, toys,
gifts for adults, jewelry, sporting goods and any other gift that would be appropriate for the
American Made Movie
The American Made Movie is a new documentary about manufacturing in the United
States. Filmmakers Nathaniel Thomas McGill and Vincent Vittorio chronicle the
decline of manufacturing in America. The film, however, isn’t just a tale of woe. The
documentarians visit several American manufacturers that are thriving, such as New
Balance shoes, which operates factories in Maine, and the appliance maker Viking
Range, based in Mississippi.
With its tag line “What is Your Part?” “American Made Movie” spotlights the stories of
innovative entrepreneurs who are bringing their products to life within the USA, all
while successfully competing in the global economy. The film also looks at the hurdles
the U.S. will need to overcome to bring manufacturing back within the borders.
“A lot of people don’t realize, for example, that New Balance is the last Americanmade
athletic shoemaker,” McGill said.
Screenings in Chicago, Pittsburgh, New York, Washington, Houston, Phoenix, Beverly
Hills, suburban Milwaukee and Lawrenceville, Georgia and other cities are scheduled.
If you want to promote the movie or have a private screening, contact Christopher